Hitoshi Demegawa

TV station director who will use any means for ratings

TV station director who hypes up the Kira incident for ratings, an egoist pursuing money and power. He was also the leader of the mob-ified believers as Kira's spokesperson.

Quotes

  • Won't choose means for the sake of ratings.
  • Money and power, that's what I want.
  • Kira incident is a fun top story.

Trivia

  • As 'Sakura TV' director, conducts ratings-prioritizing reporting.
  • Incited many Kira believers amid the Kira incident's hype.
  • In second part, Kira exposure increased but ultimately purged.
  • Live-action movie version changes name to Demegawa Yushi, slim build.
  • Aired second Kira statement for ratings, hyping the incident.

Alternate names

Demegawa Hitoshi Demegawa Hitoshi Demegawa Yushi

Tags

Death Note Kira Incident Television Station Director Mass Media Sakura TV Egoist Ratings Selfishness

Profile

Species
Human
Gender
Male
Birthday
April 4
Birth year
1966

Appearance

Overall appearance
Chubby 38-year-old middle-aged man wearing glasses. Round face with a noticeable physique.
Height
Approximately 164cm
Weight
74kg
Eye color
Brown
Hair color
Black
Distinguishing features
  • Chubby
  • Round face
  • Wears glasses
Iconic items
  • Glasses
  • TV camera
  • Suit

Personality and abilities

Core personality
Selfishness
Detailed personality
Black-hearted personality who doesn't choose means for ratings and finds the Kira incident entertaining. Strong greed for money and power, acts prioritizing personal gain. Exhibits prominent egoism and self-centered attitude, and takes a leadership role in inciting the mob of Kira believers. Self-centered and cunning, but ultimately purged due to excessive behavior.
Keywords
  • Egoist
  • Selfishness
  • Cunning
  • Ratings first
  • Money and power
  • Mob leader
  • Self-centered
  • Ambitious
Motto
Does not choose means for the sake of the goal.
Talents
  • Video media management
  • Information manipulation
  • Winning hearts and minds
Skills
  • TV program production
  • Ratings expansion strategy
  • Negotiation
  • Incitement and agitation
Motivation
To gain ratings and increase his own power and wealth.
Habits
Prefers extreme reporting and staging due to emphasis on ratings.
Money
Money, Ratings, Power
Favorite foods
unknown

History

Backstory
Director at private broadcaster Sakura TV. In the first part, repeatedly airs exaggerated broadcasts to outpace rival stations using the Kira incident to boost ratings. In the second part, serves as host of Kira supporters' spokesperson 'Kira Kingdom,' gaining support from many believers, but his selfish desires are exposed, making him responsible for the rioting Kira believers' assault incident and a purge target by the Kira faction.
Debut date
2003
Work title
DEATH NOTE
Media type
Manga

Sakura TV special program production in early Kira incident

Significant event
Sakura TV special program production in early Kira incident
Description
Aired the second Kira's declaration tape on Sakura TV, hyping the incident's ratings.

Cooperation in Yotsuba Kira capture plan

Significant event
Cooperation in Yotsuba Kira capture plan
Description
Cooperated in the investigation headquarters' plan to secure Yotsuba Kira.

Activities as Kira spokesperson in second part

Significant event
Activities as Kira spokesperson in second part
Description
Became Kira spokesperson on Sakura TV's 'Kira Kingdom,' increasing Kira believers and gaining their devotion.

Rioting Kira believers' assault

Significant event
Rioting Kira believers' assault
Description
Led the SPK headquarters assault by rioting Kira believers, then purged by Teru Mikami via Death Note.

Relationships

Kira (Light Yagami)

Rival

Utilized the Kira incident for ratings expansion, but ultimately purged by Light.

Teru Mikami

Lost position as Kira spokesperson and purged by Mikami's unilateral decision.

Sakura TV

Sakura TV: leader

Media appearances

DEATH NOTE

Manga / Supporting

Serialized in Weekly Shōnen Jump 2003–2006

DEATH NOTE

Anime / Supporting

2006 TV anime series

DEATH NOTE (live-action movie version)

Movie / Supporting

Released in 2006

Voice cast and creators

Chafurin

Voice actor
Chafurin
Language
Japanese
Version or series
TV anime version

Maggie

Voice actor
Maggie
Language
Japanese
Version or series
Live-action movie version

Tsugumi Ōba

Creator name
Tsugumi Ōba
Role
Original author

Takeshi Obata

Creator name
Takeshi Obata
Role
Character designer

Related goods

Hitoshi Demegawa Figure

Item name
Hitoshi Demegawa Figure
Category
Figure
Availability
Limited